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Traffic Data Ecosystem

Join the journey! 

When you make a mobile phone call from one country to another, the connection works seamlessly. It’s also easy to transfer money from an account in one bank to an account in another bank.

These are just some examples of how digitalisation has made our everyday lives easier. Years ago, the telecommunications and banking sectors agreed on how to transfer information between different operators, and how to harness different operators’ production factors (such as mobile networks) to provide high-quality services for both consumers and businesses.

In the traffic world, we are only just taking our first steps into the widespread utilisation of data. We have just agreed on rules and routines for effectively sharing data between operators, coordinating different services, or seamlessly connecting the devices used by vehicles, infrastructure, service providers and customers.

This is the enormous challenge that we at Fintraffic have decided to tackle with open minds. Around 140 organisations have already joined us in this mission, as they also think it’s important to create rules for a fair data economy in the traffic market. We believe that these rules will enable the traffic players to provide the best traffic and logistics services, and create new business opportunities for companies.

For further information, contact Chief Ecosystem and Technology Officer Janne Lautanala: janne.lautanala(at)

Our vision 

Traffic operators in Finland will join forces to create innovative data-use solutions and a fair digital operating environment within an open data ecosystem. This cooperation seeks to provide competitive and scalable traffic and mobility services for both Finnish and international markets – solutions that will enable safe, low-emission and user-oriented travel and transport chains that combine different modes of transport. 


How we will achieve our goals 


  1. By inviting all operators to participate equally in the joint and open development of a traffic data ecosystem. 

  1. By working towards common objectives and common action, by sharing knowledge, and by engaging in co-development to increase the value of the traffic and logistics market.  

  1. By making more data available – either with or without charge – in a mutually agreed format. 

  1. By making use of jointly developed rules and clear working practices.  

  1. By making it easier for different operators to work together with the aid of things such as common data models, jointly defined technical interfaces, and international standards.  

  1. By building cooperation networks that can market, sell and supply interoperable solutions.

  1. By respecting current legislation under all circumstances, and particularly with regard to privacy protection, trade secrets, competition law, data protection and data security.  

  1. By leveraging Fintraffic’s unifying role between all modes of transport in the creation of the data ecosystem, particularly in the creation of market references and key market-based services that are difficult to launch, and primarily as an enabler rather than a creator of services for end users. 

  1. By actively communicating agreed measures, progress, and achievements; and by facilitating interaction between operators at all stages of the process. 

 The traffic data ecosystem will generate diverse benefits 

  1. For society, it will provide resource-wise transport system data that will enable us to reap the full benefits of data processing, and also act as a building block for a sustainable and competitive society. The ecosystem will also spawn new innovations, companies, and jobs.   

  1. For the environment, it will mean cleaner traffic thanks to greater utilisation of public and shared transport, which will be enabled by providing alternatives to private cars and individual deliveries.  

  1. For households, it will mean better-informed travellers and data-based services that provide genuine alternatives for safe, sustainable, affordable and smooth travel and logistics, in both rural and urban areas.  

  1. For organisations that use services, it will provide attractive and competitive service packages with lower emissions and lower costs.  

  1. For companies that provide services, easily accessible traffic data will accelerate the creation of new business, create new markets (including internationally), and facilitate cooperation and the formation of joint offerings in business networks.   

  1. For logistics operators, it will provide cost-effective and integrated logistics chains enabled by data sharing.   

  1. For the public sector, it will mean the opportunity to build higher quality and more efficient mobility and transport services that are more compatible with companies.   

  1. For R&D operators, widely available open traffic data will provide an internationally significant advantage in setting up research activities that accelerate service development and in implementing development environments that involve a number of actors.  

  1. For the international community, it will enable data-utilisation operating models and service packages tried and tested in Finland to be tailored to local needs or scaled up for a wider market.  



Builders of the Traffic Ecosystem