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Driver of intelligent road traffic

The strategy of Fintraffic Road, the company responsible for the management and control of road traffic, is to act at the core of intelligent road traffic. The company provides its customers and partners with enriched data that increases the safety and smoothness of future traffic. 

The traffic control company Fintraffic Road develops its operations in line with its objective of being the key traffic controller in both cities and areas outside them. The company collects and enriches data and develops services based on customers’ needs. In addition, environmental issues and the reduction of traffic emissions play an increasingly important role.

Strategic objectives

The strategic objectives of traffic control are:

  • Increasing the safety and smoothness of traffic, in relation to which services concerning traffic and circumstances, in particular, will be developed.
  • Establishing partnerships and developing new services, with the particular aim of creating smooth travel chains.
  • Efficient traffic control which enables us to move towards automation and facilitates efficient, high-quality cooperation with other operators. 
  • Good leadership, which supports cooperation and the ability for renewal, both of which are required by the new, tightly interlinked operating methods. 
  • Making the effects of operations visible, so that other operators in the industry can discover the best possible solutions for increased efficiency of travel and transport chains, improved traffic safety and the creation of solutions that are the most suitable from the perspective of the environment.

New opportunities through digitalisation

Digitalisation offers interesting opportunities for the development of the data transfer between the traffic infrastructure, vehicles and people on the move. Increasingly smart cars, buses and lorries platooning on motorways communicate with each other. Automatic features will ensure that safety distances are kept and speed limits complied with. In the future, remote control will ensure that the destination is reached, while the driver mainly monitors any exceptional situations and takes the role of a passenger.

Going forward, the traditional traffic control infrastructure, such as traffic lights, traffic metering loops, adjustable speed limits, cameras and road weather stations will be complemented with cost-efficient modern methods and technologies. New, diverse data will complement and enrich the available situational information. The utilisation of potential traffic data sources and more efficient data processing through automation and artificial intelligence will enable the creation of comprehensive and up-to-date snapshots of the traffic network. Refined, essential traffic data will also be available through the terminal devices in vehicles, with re-routing enabling passengers to avoid traffic jams and disturbances. 

Fewer people will own vehicles and people will use transport services. Car and ride sharing and public transport will become increasingly popular.

The solutions and services required by future traffic will be interlinked in an ecosystem, the development of which Fintraffic Road supports. 

The role of the company is to collect data, refine it to data streams and to share data with the parties who need it and those who develop services. In addition, Fintraffic Road concentrates on analytics improving the situational traffic information, on forecasting traffic situations and on proactive traffic control. New tools and data also enable the making of traffic control decisions based on environmental factors. 

Smart operation methods complement digitalisation

Fintraffic Road will take a developmental leap in order to ensure the business competence required for the implementation of the future traffic vision. Among other things, this will mean closer cooperation through partnerships. Travel chains can be developed, and the smoothness of transport increased only through cooperation between various parties. 

The developmental leap also involves changing the company culture so that it supports renewal and the development and commercialisation of new solutions. Artificial intelligence, analytics and automation also require new skills and competence development. In expert organisations, the occupational well-being and strong motivation of employees require good leadership.

The development of new services is important, but it is equally important to develop the old services that are the foundation for everything. For this reason, the development of the quality and safety of traffic control and maintenance are always at the core of our operations.